Brand Design & Communications
Senior brand consultancy helping organisations bring clarity to their identity and express it through consistent, considered communication.
From brand direction to corporate documents and communication systems, I help organisations align their identity, communication and presentation.
My work sits at the intersection of brand design and communication - shaping how organisations define themselves and how that thinking shows up in practice.
Brand Design & Direction
Strategic brand design for organisations at every stage - from new initiatives through to established brands evolving or refining their identity.
This work focuses on creating clear, considered visual systems that support long-term use, including brand identities, brand architecture, guidelines, and supporting brand assets.
Design decisions are grounded in purpose, ensuring brands are not only visually strong, but coherent, flexible, and built to last.
Brand Communication Systems
Designing brand-aligned communication tools that help organisations present clearly and consistently, every day.
Specialising in corporate documents and templates - including Microsoft Word and PowerPoint - for proposals, executive reports, tenders, and presentations.
By combining clear brand rules with considered layout and structure, these systems make it easy for teams to produce high-quality communications in-house, without compromising clarity or impact.
Creative Direction & Ongoing Support
Senior creative support for organisations that need consistency, clarity, and trusted design oversight - without engaging a full-time role or agency.
This can include ongoing brand stewardship, creative direction, or project-based design support, embedding seamlessly within teams to maintain quality, alignment, and momentum.
Engagements are flexible and tailored, providing calm, experienced guidance across evolving brand and communication needs.
Recent Work.
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Brand Package + Customised Templates.
Comprehensive rebrand for SPM Assets encompassing logo design, digital and print collateral, and a refreshed website interface. Deliverables included branded templates across Microsoft Office, HubSpot, and InDesign, along with exhibition design, company iconography, and detailed brand guidelines to support consistent rollout.
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Brand Design + Customised Templates.
A flexible, brand-aligned Microsoft Word tender template was developed for Freedom Internet, designed for repeated internal use across varied submission requirements. Brand styling was clarified and a user-friendly document structure created, with embedded styles to ensure consistent and professional results.
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Brand Redesign + Partner Identities.
Brand refresh for Therapy Pro and Therapy Pro Kids to create stronger visual cohesion across both identities. Deliverables included refined logos, updated colour palettes, curated image libraries, promotional templates, and website skin design with art direction to guide seamless rollout across digital and print touchpoints.
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Corporate Proposal Booklet.
High-spec corporate proposal booklet designed for the NZ Olympic Committee to support Rowing New Zealand’s sponsorship drive. The piece balanced strong existing brand identities with a unique design approach to inspire national pride and elevate the presentation for high-level partners.
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Brand Development + Customised Templates.
Branded Microsoft Word and PowerPoint templates were created for the Optimation Group’s three brands across ANZ, providing consistency, flexibility, and ease of use for internal teams. A tailored ‘Quick Guide’ supported in-house preparation with clear specifications on layout, styling, and brand application across varied corporate documents.
Recent Clients.
Get in touch.
Do you have a project in mind, or need support bringing clarity and polish to your brand material?
I’m here to make the design process easy so you can concentrate on growing your business.