Design begins with inspiration.
B-Sides is a home for the creative projects and experiences that sit outside the frame of my corporate design work.
Even the most structured design work is enriched by moments of spontaneity and curiosity. While my primary focus is on brand design, corporate communications and customised design solutions, creative depth is often fuelled by what happens outside the brief.
B-Sides offers a curated glimpse into that space - a collection of personal projects and creative tangents that sit just outside the commercial scope. They’re part of the rhythm that keeps my creative practice evolving.
Together, these projects form a kind of parallel portfolio - a behind-the-scenes look at what inspires and informs my design thinking. From international expos to personal collections, they’re not part of the pitch - but they are part of my creative process.
Enjoy taking a look around!
Trends + Trade Fairs
Notes from the creative world’s front line - Frankfurt’s Annual Design Messe, where inspiration meets innovation.
ExpoMetro Barcelona
A street art photograph from Christchurch heads to the tunnels of Barcelona as part of the world’s largest collective art exhibition.
A Different Lens
Collection of photography from my travels - street art, city colour, galleries, moments. No narratives. Just joy. @SharkWolf
Stationery + Crafts
An ongoing collaboration under the Raywin Creative label, where illustrative and seasonal designs meet print, product, and creative detail.