Led & Collared
New Business Launch Package
Led & Collared required a fresh brand identity encompassing logo design, colour palette, font selection, visual assets, and digital graphics, all captured within a comprehensive Brand Guidelines document. Following completion, the project progressed to detailed website skins and style direction to support the web agency in developing a customised online store.
Research and evaluation of the brand story
Logo variations (primary and secondary)
Brand type direction (primary and secondary)
Colour palette development
Visual assets including favicon and signage
Stock image library
Social collateral (Facebook and LinkedIn profile pages, email signature)
Website design and styling
Comprehensive Brand Guidelines document
Ongoing brand consultancy support (packaging, collateral, etc)