Thanks for stopping by!

I’m Sara, a senior freelance design professional focused on helping brands communicate clearly, beautifully, and with confidence.

From our first conversation, I focus on understanding your brand story and the unique goals of your project. I work collaboratively to develop personalised design solutions that deliver on time and on budget - always respecting existing brand guidelines where needed.

Drawing on extensive experience from corporate design studios, premium brands, and creative agencies, I bring a confident and considered approach to every brief. Whether crafting a striking brand identity, standout corporate document, or promotional materials with real presence, I create designs that combine clarity, polish, and creative flair - all perfectly aligned with your business goals.

Oh and yes, good spotting! We outsourced Sora to create a few photo booth snaps of us - that’s me and my ‘studio girl’ Pearl doing the Andy Warhol look lols! There is a real photo tucked in there too, can you guess which one? After all, life’s too short not to have a bit of fun! 💃🐾

“The most wasted of all days is one without laughter.”
— E. E. Cummings

While you’re here, pop up to the nav bar and check out a few of my creative B-Sides.

These are the passion projects that fuel my design drive beyond the studio - keeping my thinking fresh and the creativity well topped-up for new freelance and corporate brand work.

I’m a regular exhibitor and attendee at international trade show Creativeworld Messe Frankfurt - a vibrant meeting ground for creatives, trends, and global ideas. It’s also where I showcase my side hustle: a collection of stationery and craft products for the European market.

You’ll also find snapshots from my travel photography gallery and updates on my upcoming exhibition in ExpoMetro Barcelona - creative outlets that feed my design practice in new and surprising ways.

Follow my design-related posts on creative projects, travel and side hustles on LinkedIn.

  • We engaged with Sara to do brand concepts for a new business of ours. Sara has been amazing right from the very beginning; she understood our vision and purpose and helped to create something we are so proud of. Sara has developed a logo, business cards, brochure folders, letter heads and presentations for us. I cannot recommend her enough. A great communicator and efficient listener she is so easy to deal with.

    Jacqui Anderson, General Manager, Alpers Dental

  • We asked Sara to design some corporate templates and a few other items for us. The whole process went really smoothly and we are really happy with the end results. The templates bring a really polished look to our work which was a great outcome and reflects on how Sara worked with us (a bunch of non-creatives!) to get to the end result.

    Sam Andrews, Principal Consultant, Helix Security

  • We have engaged Sara Webb a number of times over the last few years and I've found her so lovely to work with! I particularly appreciate the way she can deliver incredible results from a very limited brief given at times. I definitely recommend Sara, she's great to liaise with.

    Jennifer McDonald-Tohill, Account Manager, Adhesion

  • It's been a pleasure working with Sara on a couple of projects so far. She is very responsive, follows the creative brief and delivers work of a very high standard.

    Caro Jensen, Co-Founder Drinkfo & Sip NZ